Tyson Tastemakers
We were tasked with creating a distinct brand voice and positioning for Tyson foods first ever meal kit launch. Our point of difference was simple: Enjoy gourmet, meals without all the prep work. Our positioning gave us immediate differentiation to our main competitor, Blue Apron. But we still needed to tell a compelling story.
So we created, Lauren, a memorable food aficionado. She's an authority on all things food, but not elitist. She's charming, approachable and really, really passionate about great food.
