UnitedHealthcare

There are lots of ways to get into the healthcare system. In fact, however you get in, there's a doctor's code for it. Thousands of them. By leveraging the sometimes unusual codes, our Ways In campaign highlighted some of the most unique ways into the system—in the most ridiculous manner possible—in print, digital, OOH and direct mail—and won a Cannes Lion along the way.

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Out of Home Activation

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